bada: Samsungs new phone OS

Just when I thought I had a handle on what was out there Samsung announced the bada operating system.

Apparently “bada” means ocean in Korean and is supposedly representative of the near boundless limits of the OS. Right, now that sounds familiar. Based on Linux and Enlightenment the general idea is that bada will take on Android and the iPhone. Competition is always good so this should get interesting. Especially if there’s a new spin by implementing features core to Enlightenment such as window grouping, virtual desktops, etc.

Smamsung expects that the first mobile phone handsets based on bada will be on display in the first half of 2010, and to go on sale in the second half of 2010. There’s certainly executive clout behind it, as up to a possible 50 million units are expected to be shipped in 2010.

Samsung also plans to open a bada application store. Now that’s a surprise… Hopefully there are no plans to integrate it with Bing services and give it a name like ‘bada – bing’