Google has released a new tool, named Google Web Designer, for creating interactive HTML5 sites and ads. It has a modern WYSIWYG where you don’t need to dive into the code but use the features to get the output and the tools are mostly design-oriented. However, the code generated is always there and it can be edited or tweaked and the result is displayed automatically.
The tool comes with ready-to-use settings for designing Google-powered ads (DocubleClick, AdMob) that will work on any device. There are built-in components like 360 or carousel galleries, YouTube video embedding and more. A timeline exists for animations and anything can be drawn with a pen tool (not limited to shapes).